Content Strategy at a micro scale, Congility 2014
Here are the slides and a summary of the talk I gave at Congility 2014, back in June. I must admit I was not a 100% sure I had picked the right topic for the talk. Sure talking about micro … Continue
Three things to remember if you’re a Content Strategist – inspired by a talk on Brand Journalism
I was recently at a talk on journalism first time ever. I actually enjoyed it a lot and thought about zillions of related things while at it. A couple of days later, I realised that the talk had reinforced my … Continue
On ROI, web content and sofas
Ok, so we all know money is important but this ROI thing… mind you, I think we’re overdoing it. Do we really need to tell our potential customers how much money they’ll save, earn or lose by having good or … Continue
When ‘Mobile’ means ‘Small’
Karen Mc Grane’s book Content Strategy for Mobile is another “must’” for… well, for everyone working on the web industry, if you ask me! Here are 5 ideas from the book that I believe all companies should bear in mind: … Continue
Give your customers the chance to say ‘no’
Guess what? Customers are human beings. Actually, if you’re in any way choosy with the projects you work with, your customers are probably nice enough human beings. We’ve all worked with people who say ‘no’ to nearly everything. Bosses who … Continue