On ROI, web content and sofas

Ok, so we all know money is important but this ROI thing… mind you, I think we’re overdoing it. Do we really need to tell our potential customers how much money they’ll save, earn or lose by having good or … Continue

When ‘Mobile’ means ‘Small’

Karen Mc Grane’s book Content Strategy for Mobile is another “must’” for… well, for everyone working on the web industry, if you ask me! Here are 5 ideas from the book that I believe all companies should bear in mind: … Continue