One of the biggest, hidden benefits of carrying out a content strategy is that it can help develop an extremely useful mental habit in life: thinking about other people. At the beginning of a web project you spend time analyzing … Continue
Ok, I’ll say it up front: what I’m going to talk about is rather basic. But still, I’m going to make it my December post. Because however basic it is, we all tend to ingore it. So here we go: … Continue
Here’s a real story that I think illustrates well a point I’ve made in previous posts: creating content without involving all sorts of relevant people in an organization can have serious consequences. The story A child needs an operation. A … Continue
You may not be a copywriter, a journalist or a content strategist, but chances are you’re nevertheless a content person. Good web content satisfies the users’ needs and meets the company’s objectives. Easier said than done, this requires people of … Continue
“That’s none of your business, pretend you didn’t hear it, don’t interfere… focus on CONTENT. Web, users, goals, content. For-get-a-bout-the-rest!” I used to hear that all the time as I first worked on content projects. It was a little voice … Continue